About us

Smart Dating UK, operating from offices in the heart of the Cotswolds was launched in March 2003 when four 'thirty-somethings', disillusioned with the single scene, decided to do things their way.

Despite being veritable dating veterans, well versed in all the various ways of meeting others available at the time, not one of them had known the joy of falling hopelessly in love with ‘the one'.

When it transpired that speed dating wasn't on offer in or even anywhere close to their home town of Cheltenham, this formidable group set about setting matters straight. ‘Borrowing' a venue, they marched confidently downtown, armed with a stopwatch, a hooter and plenty of pens and paper, and fumbled their way though the very first Cheltenham speed dating event, with the enthusiastic support of a large bunch of excited daters. It was a huge success, and Smart Dating UK was born!

Our events, and this site, rapidly evolved into the sophisticated scene we're known for today. We now offer events country-wide, with well over 500 listed at any one time, in addition to singles parties, holidays, online dating, wine tasting, movie nights, image makeovers, and dating coaching, plus lots more, far more than can be listed here.

The links below illustrate the various website incarnations as the organisation has evolved and grown. And incidentally, of the founding group, half are now firmly settled into family life, the rest, quite content in their committed relationships, all made possible through the services we offer here – so we must be doing something right!

Other sites we've launched: